Black
Energy Drink
Black (2012) — commercial. Mikołaj Dąbkiewicz worked on this production as Participation confirmed by personal archive, responsible for continuity, shot reporting and the link between the set and the editing room.
One of the most unusual celebrity stunts in Polish advertising: Mike Tyson at a piano, singing for an energy-drink brand — created by GREY and produced by Papaya Films.
Campaign ran in two waves in 2012, with behind-the-scenes material released alongside the spots.
Former world heavyweight champion
Black · 2012
Photo: Wikimedia Commons
Agency
GREY Group
Production company
Papaya Films
- 2012
- Participation confirmed by personal archive
- Papaya Films
- Black / FoodCare
- Katarzyna Adamik
- Tomasz Naumiuk
- Mike Tyson